Kingsford Charcoal (Decision Case)

Macrina the Elder and Macrina the Younger

Macrina the Elder and Macrina the Younger Macrina the Elder Facts Known for:  teacher and grandmother of  St. Basil the Great, Gregory of Nyssa,  Macrina the Younger  and their siblings; also the mother of St. Basil the ElderDates:  probably born before 270, died about 340Feast Day:  January 14 Macrina the Elder Biography Macrina the Elder, a Byzantine Christian, lived in Neocaesaria. She was associated with Gregory Thaumaturgus, a follower of the church father Origen, who is credited with converting the city of Neocaesaria to Christianity. She fled with her husband (whose name is not known) and lived in the forest during the persecution of Christians by the emperors Galerius and Diocletian. After the persecution ended, having lost their property, the family settled in Pontus on the Black Sea. Her son was Saint Basil the Elder. She had a major role in the raising of her grandchildren, who included: Saint Basil the Great, Saint Gregory of Nyssa, Saint Peter of Sebastea (Basil and Gregory are known as the Cappadocian Fathers), Naucratios,  Saint Macrina the Younger, and, possibly, Dios of Antioch Saint Basil the Great credited her with having formed and molded me in doctrine, passing on to her grandchildren the teachings of Gregory Thaumaturgus. Because she lived much of her life as a widow, she is known as the patron saint of widows. We know of St. Macrina the Elder primarily through the writings of her two grandsons, Basil and Gregory, and also of  Saint Gregory of Nazianzus. Macrina the Younger Facts Known for:  Macrina the Younger is credited with influencing her brothers Peter and Basil to go into a religious vocationOccupation:  ascetic, teacher, spiritual directorDates:  about 327 or 330 to 379 or 380Also known as:  Macrinia; she took Thecla as her baptismal nameFeast Day:  July 19 Background, Family: Mother: Saint EmmeliaFather: Saint BasilGrandmother:  Macrina the ElderNine or ten younger brothers include:  Saint Basil the Great  , Saint Gregory of Nyssa, Saint Peter of Sebastea (Basil and Gregory are two of the church theological leaders known as the Cappadocian Fathers), Naucratios and, possibly, Dios of Antioch Macrina the Younger Biography: Macrina, the eldest of her siblings, was promised to be married by the time she was twelve, but the man died before the wedding, and Macrina chose a life of chastity and prayer, considering herself a widow and hoping for her eventual reunion in the afterlife with her fiance. Macrina was educated at home, and helped educate her younger brothers. After Macrinas father died in about 350, Macrina, with her mother and, later, her younger brother Peter, turned their home into a womens religious community. The women servants of the family became members of the community, and others soon were attracted to the house. Her brother Peter later founded a mens community connected with the womens community.  Saint Gregory of Nazianzus  and Eustathius of Sebastea were also connected with the Christian community there. Macrinas mother Emmelia died in about 373 and Basil the Great in 379. Soon after, her brother Gregory visited her one last time, and she died shortly after. Another of her brothers, Basil the Great, is credited as a founder of monasticism in the East, and modeled his community of monks after the community founded by Macrina. Her brother, Gregory of Nyssa, wrote her biography (hagiography). He also wrote On the Soul and Resurrection. The latter represents a dialogue between Gregory and Macrina as he made his last visit to her and she was dying. Macrina, in the dialogue, is represented as a teacher describing her views on heaven and salvation. Later Universalists pointed to this essay where she asserts that all will ultimately be saved (universal restoration). Later church scholars have sometimes rejected that the Teacher in Gregorys dialogue is Macrina, though Gregory clearly states that in the work. They claim that it must have been St. Basil instead, apparently on no other grounds than disbelief that it could have referred to a woman.

Public Relations College Essay Example | Topics and Well Written Essays - 2000 words

Public Relations College - Essay Example This term was initiated by Thomas Jefferson. This was in the year 1807. It was first defined by Edward Bernays. He defined it as a management function with policies and programs that help an organisation to earn acceptance from the public. Research shows that throughout history public relations were used. One of the people that used it includes Georgiana Cavendish. 1 This was during the 18th century. She used so many approaches like lobbying the business. This she did with the help of her friends. She also incorporated press relations in her public relations venture. There are also many other people through out history that used public relations. For instance the American precursors carried out the promotion of circuses. In fact research shows that public relations were started in the United States. This was done such that the railroads were supported. Research shows that Railway literature book was the first to be reported to have the term public relations. This was in the year 1897. The public relations today have gone through many changes since the initiation. New techniques have been incorporated unlike what used to happen before. For instance there is the use of focus groups. This was never carried out initially but rather much generalization was done. When the public relations are carried out a specific group of people is targeted. For instance the loyal customers in the organisation can be a target group. 2 There is also the use of new technology in making sure that information reaches the clients. For instance since the nineteenth century, the internet has really been used in remitting information to clients. There is also the use of satellite feeds in the public relations. Today people need vast knowledge like economics and management principles to carry out public relations. For efficiency and effectiveness basic communication skills knowledge has to be studied by the concerned managers. Even video productions are widely used by various organizations. Nowadays many organisations have got a public relations department that deal with all the issues concerning the public in general. When the above evolution of public relations is evaluated one realizes that there used to be limitation in the communication because the technology was not advanced at that time. The public relations were carried out quite generally and therefore the desired effects were not well achieved. For instance the entire process was quite generalized that it did not deal with a specific focus group. This really limited the effectiveness. The communication could take time before being communicated. This is unlike what is happening in the organisations today because technology has really enhanced communication. Relationship marketing Relationship marketing is all about having tactics that are event driven. It is about retaining the customers in the business organization. It is a process and not an issue of a single event. Relationship marketing is usually carried out by having tactics that will help in retaining the loyal customers in the hospitality industry. The customers include local and the international tourists. The marketing messages in this case have to be moulded in line with the customer's life cycle. Through this there is usually high profitability since the customers are satisfied. For instance in the hospitalit